Truss Look Proposal · October 2026

Free app · working prototype

She tries on her next look. The app tells her what to buy — and where.

▶ This is how it works

Tap the video to watch it with sound · 10 seconds

A free app that lets women see a new hair color or style on their own face. Once she picks a look, AI tells her exactly which Truss and Munir products she needs to get it — and the moment she enters her zip code, it shows her the closest places to buy them.

Try on a lookGet her productsZip code → where to buy

01 — How it works

From “I wish I looked like that” to checkout, in 4 steps.

STEP 01

She finds her look

Live through her camera, like a filter — or by uploading a photo and letting AI change her cut, texture or color.

STEP 02

AI tells her what to use

Based on the look she chose and her hair type, she gets a step-by-step routine built with Truss and Munir products.

STEP 03

She enters her zip code

Instantly, a map shows the nearest salons and distributors that carry those products.

STEP 04

She goes and buys

One tap to WhatsApp the salon or get directions. The salon gets notified about a customer who's ready to buy.

Step 01 · Find her look

She sees a new look on her own face.

Two ways to try it — both free.

  • Live with her camera: 22 shades and 10 techniques (balayage, babylights, ombré, money piece…). It all runs on her phone, so it costs nothing to use.
  • With a photo and AI: change the cut, texture or color — or upload a look she loves and AI puts it on her.
  • A before/after slider and a one-tap button to share her look on social media.
Already working in the prototype
Live hair color try-on

Step 02 · Her products

“To get this look, use this.”

The moment she picks a look, the app builds her routine with Truss and Munir products — in order, in plain language.

  • It matches the look she chose with her hair type and condition (straight, curly, color-treated, bleached…).
  • The brand controls the rules from a dashboard: which product goes with which look.
  • Every product leads straight to step 3: where to buy it.
Illustrative example · next phase
Your look
Honey balayage
Wavy · color-treated

Your routine to get it

Step 1
Color-safe shampoo
Protects tone and shine
TRUSS
Step 2
Repair mask
Restores hair after lightening
MUNIR
Step 3
Heat protectant
Before blow-drying or flat-ironing
TRUSS
Stylist tipWash with lukewarm water and use the mask once a week to make your balayage last longer.
Where can I buy them? →

Step 03 · Where to buy

She enters her zip code. That's it.

The app instantly lists the nearest salons and distributors that carry her products, sorted by distance.

  • Verified locations show up first, then everyone else.
  • Each location shows photos, hours and the products in stock.
  • WhatsApp and Get directions buttons, one tap away.
  • A database of 41,000+ U.S. zip codes is already loaded to calculate distances.
Illustrative example · next phase
Step 3

Where to buy your products

Enter your zip code
33155Search
Bella Salon Miami1.2 mi
VERIFIEDHas all 3 of your products
WhatsAppDirections
Studio Hair Coral Gables2.8 mi
VERIFIEDHas 2 of your products
WhatsAppDirections
Beauty Pro Supply4.5 mi
Retail and professional sales

Step 04 · The sale

The salon gets a customer who already knows what she wants.

Every time a customer views or contacts a location, that salon gets a lead in its dashboard.

  • Who she is, the look she wants and the products she needs.
  • When she plans to get the change or buy — so they can reach out at the right moment.
  • A pre-written WhatsApp message: “Hi Ana, I saw you want a honey balayage. I have the Truss products you need…”
  • A welcome coupon she redeems at the salon.
AI photo transformation

02 — Real results from the prototype

The app already does this today.

Images generated by the prototype, no retouching. AI changes only the hair — her face, clothes and background stay exactly the same.

Before
Before
After: balayage
After

Salon-quality balayage AI color from a single selfie

Before
Before
After: bob cut
After

Bob cut AI haircut change

Her
Her
The look she loves
She loves
Result
Result

Copy a look Upload any look and AI puts it on her

Live colors: original, blonde, caramel, chocolate, copper and rose gold

Live try-on: the same hair in 5 different shades, processed on the phone in real time.

03 — Everybody wins

One app, three winners.

01 · The customer

Free, no strings attached

  • She sees the result before paying for the change.
  • She knows exactly which products to buy.
  • She finds where to buy them close to home.
02 · Salons & distributors

Customers ready to buy

  • They get listed on the map for free.
  • They get local customers — and know when to reach out.
  • Verified badge: listed first and notified instantly.
03 · The brand

Truss and Munir sell more

  • Every look ends in a recommendation for their products.
  • A real map of demand by zip code.
  • A database of customers and salons to present the paid offer over Zoom.

04 — Business model

Free for her, profitable for the business.

$0Live color try-on — it runs on the phone
~$0.07Per AI transformation, with daily limits
41K+U.S. zip codes already loaded
100%Built for mobile — installs like an app

05 — Progress

Where we are and what's next.

Done
Foundation, security and dataPrivacy-by-design database, email code sign-in, 41,000+ zip codes.
Done
Live color try-on22 shades, 10 techniques, shine control and before/after — right in the phone's browser.
Done
AI transformationChange the cut, texture or color, or copy a look from another photo.
Next
Products + zip code mapThe Truss and Munir routine for every look, plus the nearest places to buy.
Later
Customer and salon sign-upConsent management, salon dashboard with customer leads, Basic / Verified tiers.
Later
Zoom, automations and admin dashboardInvitations and reminders, birthdays, metrics and exports.

Try it

Open it on your phone.

The prototype already works: turn on the camera or upload a photo and see the result. The app is available in English and Spanish.